The UK has led the way over the years with any number of initiatives to reduce fat, salt and sugar in our food and the latest [HFSS] imposes a number of new restrictions on the positioning and placement of these foods [in store] and promotion [“BOGOF” and pre-watershed timing for media advertising] effective from October 2022.

The new legislation has given rise to reformulation of a cross section of these further processed foods enabling them to be free of these constraints and we’ve been busy working with development teams across several food categories [including confection] to drive down their sodium levels.